About OneCrew

Our Mission

Building an independent business should not mean being entirely alone. We are democratizing the executive team experience — giving every solopreneur a Chief of Staff and a dedicated execution crew through advanced AI.

The Story

OneCrew was born from a simple realization: the tools we use to manage our work are passive. We didn't need another kanban board — we needed a colleague who proactively calls, asks what matters today, and takes the busywork off our plates.

Founders

CH
Carola Hettich
Co-Founder & CEO

15+ years in leadership development, coaching and organizational design. Translates the psychological reality of solopreneurs into product.

LL
Laurens Laudowicz
Co-Founder & CTO

10+ years building product and AI agent systems. Owns the conversational video layer and the multi-agent orchestrator.

12-Month Roadmap

1

Validate

Closed beta with selected solopreneurs. Lock in the standup ritual, ICP and core agent set.

2

Build

Public PWA, expanded agent crew (sales, content, projects) and persistent business memory.

3

Scale

Open access, partner integrations and a marketplace of specialist agents on top of OneCrew.

Architecture

How OneCrew is built.

A purpose-built stack for proactive, multi-agent management — designed for low latency, privacy and compounding memory.

01

Conversational Video (CVI)

Sub-500ms video interface that feels like a real colleague, not a chatbot.

02

Dialogue Engine

Structured standup flow that turns natural speech into priorities, decisions and tasks.

03

Orchestrator

A supervisor agent that routes work across specialists with shared business context.

04

Multi-Agent Crew

Specialist agents for sales, content and projects — each with their own tools and memory.

05

Memory Layer

Private, structured memory of your business that gets sharper with every standup.

Defensibility

  • Ritual-as-Product — behavioral lock-in beyond raw model access
  • Proprietary orchestration across agents and tools
  • Conversational video infra hard to replicate at <500ms
  • Compounding private business memory per customer

EU-hosted infrastructure. GDPR-aligned by default. Voice transcribed and discarded; business data never used to train foundation models.